ElevationSEO

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So far ElevationSEO has created 18 blog entries.

AdWords Ad Rotation Settings To Get Trimmed: Optimize Or Don’t?

Google announced a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” A bit of backstory Five years ago is ancient history in digital marketing, but anyone who worked in paid search in 2012 will remember [...]

2017-09-20T23:27:15+00:00 PPC|

Hard-Learned Lessons Of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has increased by 200 percent in the past eight [...]

2017-09-19T14:09:06+00:00 Social Media|

Is Keyword Density Still Important In SEO?

Before 2011, keyword inclusion in your content and meta tags was a nearly surefire way to ensure that a page of your site ranked for that specific keyword. This is where the concept of “keyword density” came in, with some sources recommending a density of two or three percent on any given page (meaning two [...]

2017-09-21T00:00:14+00:00 SEO|

Customizable, Collaborative Dashboards To Arrive Within AdWords

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already [...]

2017-09-19T13:45:08+00:00 PPC|

3 Unique Areas To Explore When Hiring A PPC Agency

It all comes down to transparency during the sales process. The more honest the conversation, the better the potential relationship will be, because proper expectations have been set. This statement leads to my first missing area: what happens when performance suffers. 1. Overcoming Poor Performance I’ve never managed a PPC account that didn’t have at [...]

2017-09-07T19:30:16+00:00 PPC|

What CMOs Need To Know About SEO

This post will give chief marketing officers the understanding and vocabulary to ask the right questions of their teams when it comes to search engine optimization (SEO). As a CMO you simply don’t have the time to micromanage digital marketing. You know SEO is important, perhaps critical, for your business, but you’ve got 100 other things [...]

2017-09-07T19:30:16+00:00 SEO|

10 SEO Tips For Marketing Your Startup in 2015

Marketing a startup in today’s Internet is a whole different ball game from ten years ago. Even as recently as two years ago, SEO was a horse of a different color, one that made it easy to slip past the search engine censors and be a success without truly considering the intricate details of SEO [...]

2017-09-07T19:30:16+00:00 SEO|

The Evolution Of SEO Trends Over 25 Years

In the beginning, there was light. Chances are, as the first signs of SEO emerged alongside the dawn of the Internet, few would have predicted the vast impact it would have on daily life such a short time later. After only a quarter century, SEO has evolved from the simplicity of a single-celled organism into [...]

2017-09-07T19:30:16+00:00 SEO|

Why Local SEO Is About to Become Even More Important

Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign. [...]

2017-09-07T19:30:16+00:00 SEO|