AdWords Ad Rotation Settings To Get Trimmed: Optimize Or Don’t?
Google announced a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” A bit of backstory Five years ago is ancient history in digital marketing, but anyone who worked in paid search in 2012 will remember [...]