The world of marketing is always changing and evolving, which means that the strategies used to work for marketing your business may not be as effective anymore. As a result, it’s important to always be on the lookout for new and innovative ways to market your business. One of the most effective marketing strategies today [...]
Social media is flooded with new content every second. From startups to large enterprises, surely all you marketers are trying to figure out how to promote your business on social media. But to thrive in such a competitive landscape, you might run out of brand-new ideas for social media promotion. Everything seems to repeat, and [...]
Advanced SEO refers to a set of techniques that require a deeper understanding of SEO, search engine algorithms, and marketing technology. These tactics and strategies go beyond SEO basics and can give you an edge over your competitors. Here are 13 of the most effective advanced SEO strategies in 2023. 1. Improve Your Content’s Time [...]
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Measurement: Conversion goals and analytics tracking. Automation: Managing smart settings. Ad types: Ideas to try or optimize. Targeting: Using your first-party data. Whether you are looking for optimizations to [...]
Discover median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter in the 2023 Social Media Benchmarks Report. Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content that attracts customers. Rival IQ [...]
Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage. Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – [...]
Google announced a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” A bit of backstory Five years ago is ancient history in digital marketing, but anyone who worked in paid search in 2012 will remember [...]
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has increased by 200 percent in the past eight [...]
Before 2011, keyword inclusion in your content and meta tags was a nearly surefire way to ensure that a page of your site ranked for that specific keyword. This is where the concept of “keyword density” came in, with some sources recommending a density of two or three percent on any given page (meaning two [...]
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already [...]
