The world of marketing is always changing and evolving, which means that the strategies used to work for marketing your business may not be as effective anymore. As a result, it’s important to always be on the lookout for new and innovative ways to market your business. One of the most effective marketing strategies today [...]
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Measurement: Conversion goals and analytics tracking. Automation: Managing smart settings. Ad types: Ideas to try or optimize. Targeting: Using your first-party data. Whether you are looking for optimizations to [...]
Google announced a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” A bit of backstory Five years ago is ancient history in digital marketing, but anyone who worked in paid search in 2012 will remember [...]
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already [...]
It all comes down to transparency during the sales process. The more honest the conversation, the better the potential relationship will be, because proper expectations have been set. This statement leads to my first missing area: what happens when performance suffers. 1. Overcoming Poor Performance I’ve never managed a PPC account that didn’t have at [...]
If you feel like you’re throwing money at social PPC but not seeing the best return possible — or worse, you’re doing it because you feel like you should but really aren’t sure how you’re doing — check these out. Quick Note: For the purpose of this article, we’re focusing only on social PPC as it’s [...]
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing [...]
Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success is with tightly run, highly measured pay-per-click programs. Before you start a PPC campaign, figure out what a customer is worth to your business, and [...]
