Big sites like Amazon.com can teach us a lot about SEO...or can they? Contributor Tom Schmitz gives us the lowdown. Should your SEO emulate the same optimization found on top websites? To answer this question, look at Amazon.com. Amazon.com is in the business of SEO. It may employ more SEO professionals than any other company; if [...]
Forget about pictures of women smiling eating salads. Here are 5 ways to update your brand's approach to reaching women online. "There's really no growth in comfort," said Katie Raymond, social media marketing manager for Harman, "If you're feeling pretty comfortable in what your social strategy is in targeting women, then you probably need to [...]
Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success is with tightly run, highly measured pay-per-click programs. Before you start a PPC campaign, figure out what a customer is worth to your business, and [...]
While it’s usually possible to effectively optimize an existing website, it’s generally most efficient to build the necessary SEO components into the site design and architecture right from the get-go. Whether you’re hiring a designer, using a pre-built template or building your site from scratch, it’s important to understand the basics of how to build [...]
