Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has increased by 200 percent in the past eight [...]
If you feel like you’re throwing money at social PPC but not seeing the best return possible — or worse, you’re doing it because you feel like you should but really aren’t sure how you’re doing — check these out. Quick Note: For the purpose of this article, we’re focusing only on social PPC as it’s [...]
Forget about pictures of women smiling eating salads. Here are 5 ways to update your brand's approach to reaching women online. "There's really no growth in comfort," said Katie Raymond, social media marketing manager for Harman, "If you're feeling pretty comfortable in what your social strategy is in targeting women, then you probably need to [...]
