Marketing a startup in today’s Internet is a whole different ball game from ten years ago. Even as recently as two years ago, SEO was a horse of a different color, one that made it easy to slip past the search engine censors and be a success without truly considering the intricate details of SEO [...]
In the beginning, there was light. Chances are, as the first signs of SEO emerged alongside the dawn of the Internet, few would have predicted the vast impact it would have on daily life such a short time later. After only a quarter century, SEO has evolved from the simplicity of a single-celled organism into [...]
Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign. [...]
If you feel like you’re throwing money at social PPC but not seeing the best return possible — or worse, you’re doing it because you feel like you should but really aren’t sure how you’re doing — check these out. Quick Note: For the purpose of this article, we’re focusing only on social PPC as it’s [...]
Otto Marx, a renowned psychoanalyst who worked side by side with Sigmund Freud once said: "Never before has there been such an overabundance of truth". When it comes to how to do SEO, the same is true. There has never been so much information about how to do it correctly. The problem is that much [...]
Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren't any companies that force marketers to do it on a monthly basis. But at some point we all have to justify investment in our channel. This is simultaneously a point of dread [...]
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing [...]
Big sites like Amazon.com can teach us a lot about SEO...or can they? Contributor Tom Schmitz gives us the lowdown. Should your SEO emulate the same optimization found on top websites? To answer this question, look at Amazon.com. Amazon.com is in the business of SEO. It may employ more SEO professionals than any other company; if [...]
Forget about pictures of women smiling eating salads. Here are 5 ways to update your brand's approach to reaching women online. "There's really no growth in comfort," said Katie Raymond, social media marketing manager for Harman, "If you're feeling pretty comfortable in what your social strategy is in targeting women, then you probably need to [...]
Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success is with tightly run, highly measured pay-per-click programs. Before you start a PPC campaign, figure out what a customer is worth to your business, and [...]
